Offer and subscription testing for Shopify brands
More profit from the visitors you already have.
Tests for brands customers buy again: supplements, food and drink, skincare, haircare, personal care. We find the first tests in your own prices, pack sizes and subscription terms, then build and run them.
Your tests run free until one hits the target we agree on.
Where we start
The money is in what you sell, not the button colour.
When customers buy again, the first order sets a lot in motion: the size they start on, whether they subscribe, what they pay for shipping, what they add to the cart. Those choices repeat with every reorder.
Most conversion work tests the page around the offer: headlines, images, button colours. We start with the offer itself, because a better first order keeps paying on every order after it.
What we test
Six places we look first.
- 01
The offer
Which size, pack or supply length your page leads with.
For example: a 3-month supply shown first with the saving in dollars, while 1 month stays one tap away.
- 02
Subscriptions
How subscribe and save is worded, priced and shown.
For example: the subscription price shown first, with what each delivery and each serving costs.
- 03
Free-shipping thresholds
Where the bar sits, and what helps a cart clear it.
For example: a small add-on suggested when a cart is a few dollars short.
- 04
Bundles
The products customers already buy together, sold as one.
For example: your two most reordered products as a set, priced so it's clearly worth it.
- 05
Ad landing pages
Making the page your ads send people to keep the ad's promise.
For example: the offer from the ad on the first screen, not three scrolls down.
- 06
Presentation
How prices, sizes and savings read at a glance.
For example: the price per serving next to the tub price, so the bigger size reads as the better deal.
Along the way
And the small things, too.
A test takes a few weeks to read. While it runs, we fix what we find on the way, so you get something back from the first week.
- A price that reads one way on the product page and another in the cart.
- A shipping or returns link that goes nowhere.
- Subscription terms worded one way on the page and another at checkout.
- A free-shipping bar that counts the wrong total.
How it works
Four steps, and you approve each one.
We go through your store the way your customers do.
Product pages, plans, bundles, the cart, your ads. Then we come back with the first tests, written out on your own numbers.
We agree the test and what counts as a win.
Before anything is built: what changes, what we measure and the target it has to hit.
We build it and run it.
On a copy of your theme, so nothing on your live store changes until the test starts.
You keep the winner, or it goes back.
If a test doesn't win, the page returns to exactly how it is today.
The offer
Your tests run free until one wins.
We build and run your tests and read the results. Before the first one starts, we agree on the target together. If a test hits it, you keep it and we talk about what's next. If it doesn't, the page goes back and we run the next one.
How long the free tests run, and what happens after a win, is in the questions below.
Who you'll work with
A small studio, on purpose.
Convrtly was founded by Besher to do one thing: test the offers of brands customers buy again. You deal directly with the person doing the work, not an account manager, and every test comes written out in plain words before anything is built.
More about us →Questions
Before you send us your store.
What does free mean, exactly?
We build, run and read your tests at no charge until one hits the target we agree on, for up to three tests or 90 days, whichever comes first. The first result is on us, not on you.
Do you need access to our store?
Not to find the first tests: we work from your store as a customer sees it. To build and run a test we need collaborator access to your Shopify store, which you can remove at any time.
Will a test break our live store?
No. Everything is built on a copy of your theme. Nothing changes for your customers until the test starts, and a test can be stopped at any point.
How long does a test take?
Usually two to four weeks, depending on how many visitors the page gets. We agree the length before it starts, so nobody calls it early.
Which brands do you work with?
Shopify brands people buy again: supplements, food and drink, coffee and tea, skincare, haircare and personal care. A test needs enough visitors to read a result, so we'll tell you upfront if your store isn't there yet.
What happens after a test wins?
You keep the winning version. If you want to keep going, we talk about a monthly plan for the next tests.
We already work with an agency or a developer.
That's fine. We only touch the parts of the page a test needs, and we're happy to hand the winning version to your team to ship.